General Manager - Travel Agency

Location: Bahrain
Experience: 10+ years in the travel and tourism industry
Reporting To: Group CEO

Job Summary:

We are seeking an experienced and dynamic General Manager to lead and scale a travel agency to new heights. The ideal candidate will have a proven track record of driving business growth, expanding market reach, optimizing operations, and enhancing customer experience. This role requires strategic thinking, strong leadership, and a deep understanding of the travel industry, including corporate and leisure travel, inbound and outbound tourism, and digital transformation.

Key Responsibilities:

Business Growth & Strategy:

• Develop and implement a growth strategy to expand the agency’s market presence, customer base, and revenue streams.
• Identify new business opportunities , partnerships, and market segments to drive sales.
• Spearhead digital transformation initiatives, including online booking platforms, CRM systems, and automation tools.
• Monitor industry trends and competitor activities to stay ahead of the market.

Operations & Service Excellence:

• Oversee end-to-end travel operations , ensuring efficiency, cost-effectiveness, and top-tier customer experience.
• Develop and enforce service quality standards to enhance customer satisfaction and retention.
• Optimize workflows, automate processes, and improve operational efficiencies.
• Lead risk management efforts, ensuring compliance with industry regulations, licensing, and international travel requirements.

Sales & Marketing:

• Drive sales and revenue growth through innovative marketing strategies and promotional campaigns.
• Build and strengthen relationships with corporate clients, airlines, hotels, and travel partners .
• Lead the development of customized travel packages catering to different customer segments (corporate, leisure, luxury, adventure, etc.).
• Implement customer loyalty programs and personalized marketing strategies.

Team Leadership & Development:

• Lead, mentor, and motivate a team of travel consultants, sales executives, and operational staff.
• Develop training programs to enhance staff expertise in customer service, sales, and travel technology.
• Foster a high-performance culture with clear KPIs and incentive structures.

Key Requirements:

• Proven track record of scaling a travel agency or similar business.
• Strong knowledge of the travel industry , including corporate travel, ticketing, holiday packages, and visa processing.
• Experience in digital transformation , including online travel booking platforms and CRM tools.
• Excellent leadership, negotiation, and stakeholder management skills.
• Ability to drive revenue growth, optimize costs, and improve profitability .
• Strong network within the travel, airline, and hospitality sectors .
• Knowledge of industry regulations, IATA accreditation, and global travel compliance .

Preferred Qualifications:

• Bachelor’s or Master’s degree in Business, Tourism, Hospitality Management, or a related field.
• Experience with GDS systems (Amadeus, Galileo, Sabre, etc.) and travel technology.
• Strong analytical mindset and data-driven decision-making skills.