Job Overview

Bodyworks is seeking a creative and driven Marketing Executive to join our team in Bahrain. The ideal candidate will be a strategic thinker with a passion for developing and executing effective marketing campaigns that enhance our brand presence and support our continued expansion. This role requires a unique blend of strategic planning and "hands-on" content creation, including professional photography, videography, and graphic design.

Responsibilities

1. Strategic & Campaign Management

Plan and execute 360° marketing campaigns aligned with brand objectives.
Support marketing campaigns for vehicle leasing promotions, fleet partnerships, and insurance-linked bodyshop initiatives.
Coordinate campaign assets across digital, social, print, and on-ground activations.
Collaborate with internal teams (Sales, Product) to align marketing efforts.
Manage timelines, deliverables, and budgets for assigned campaigns.

2. Photography & Videography

Production: Plan and execute photo and video shoots of vehicles, fleet operations, bodyshop activities, events, and staff highlights.
Social Content: Shoot and edit Reels, TikToks, and short-form videos showcasing vehicles, services, and behind-the-scenes content.
Long-form Content: Create polished long-form video content (company profiles, service explainers, client testimonials) when required.
Post-Production: Produce high-quality edited photographs and videos suitable for digital platforms, press, and print.
Asset Management: Maintain and manage all photography and videography equipment.

3. Design & Visual Content

Digital Design: Create digital creatives, promotional posts, banners, and stories using Adobe Photoshop and Lightroom.
Motion Graphics: Produce video edits and motion content using Adobe Premiere Pro or DaVinci Resolve.
Brand Integrity: Ensure all visual output maintains brand consistency and meets platform specifications.
Print Media: Create print-ready materials (flyers, newspaper advertisements, banners) in coordination with vendors.

4. Press, PR & Content Writing

Editorial: Draft press articles, company announcements, and editorial content for local newspapers and trade media.
Media Relations: Coordinate with editors and media contacts to place articles and manage company coverage.
Copywriting: Write website copy, blog posts, social media captions, and promotional materials in both English and Arabic.

5. Digital Marketing & Social Media

Develop content calendars and oversee execution across platforms (Instagram, TikTok, Facebook, LinkedIn).
Optimize content for engagement, reach, and performance.
Monitor campaign metrics and analyze performance (Meta Business Suite, Google Analytics, etc.).
Brief and manage agencies for paid media or specialized creative deliverables.

6. Event & Activation Management

Lead planning and execution of brand events, launches, exhibitions, and test drive campaigns.
Documentation: Capture company events, vehicle handovers, workshops, and industry activations through professional photography and video.
Liaise with vendors for event logistics, branding, and on-site execution.
Track ROI and customer engagement from events.

7. Research, Reporting & Admin

Conduct market research and competitor analysis to inform campaigns.
Prepare weekly and monthly reports on campaign performance and KPIs.
Oversee the work of Marketing Associates or interns.
Manage PRs, LPOs, and vendor coordination for all marketing activities, including invoice processing.

Qualifications

Education: Bachelor’s degree in Marketing, Media Production, Graphic Design, or a related field.
Technical Skills: Expertise in Adobe Creative Suite (Photoshop, Lightroom, Premiere Pro).
Proven skills in operating professional DSLR/Mirrorless cameras and gimbal stabilization systems.
Experience: 0-2 years of proven experience in a marketing or content creation role (automotive experience is a plus).
Language: Exceptional written and verbal communication skills in both English and Arabic.
Digital Proficiency: Strong understanding of social media algorithms, SEO/SEM, and Google Analytics.
Mindset: A proactive, creative mindset with a meticulous eye for detail and the ability to manage multiple projects simultaneously.