Digital Marketing Specialist - Yokogawa

Not just a job, but a career

Yokogawa, award winner for ‘Best Asset Monitoring Technology’ and ‘Best Digital Twin Technology’ at the HP Awards, is a leading provider of industrial automation, test and measurement, information systems and industrial services in several industries.

Our aim is to shape a better future for our planet through supporting the energy transition, (bio)technology, artificial intelligence, industrial cybersecurity, etc. We are committed to the United Nations sustainable development goals by utilizing our ability to measure and connect.

About the Team
Our 18,000 employees work in over 60 countries with one corporate mission, to "co-innovate tomorrow". We are looking for dynamic colleagues who share our passion for technology and care for our planet. In return, we offer you great career opportunities to grow yourself in a truly global culture where respect, value creation, collaboration, integrity, and gratitude are highly valued and exhibited in everything we do.

Job Purpose: -

To develop, execute, and optimize digital marketing strategies across various channels to drive brand awareness, engagement, and measurable business growth

Key Responsibilities & Accountabilities

Salesforce (Account Engagement ) Data Management

• 
  Maintain, update, and ensure the accuracy of marketing data in Salesforce, including leads, campaigns, and accounts.
• Utilize Salesforce to track customer engagement, event participation, and campaign performance.
• Generate reports and dashboards to measure key metrics such as ROI, lead conversion, and audience insights.
• Work with cross-functional teams to implement automated workflows and marketing processes in Salesforce.
• Analyze Salesforce data to identify trends and inform marketing strategies.
• Generate actionable insights to optimize marketing strategies.
• Work with CRM tools and marketing automation platforms to track and nurture leads.

Any other duties assigned by management as per the department requirement from time to time

Qualifications and Skills:

• Bachelor’s degree in marketing, business, or related field.
• 3–5 years of experience in digital marketing
• Proficiency in Salesforce CRM with hands-on experience in managing marketing and sales data.
• Familiarity with marketing automation tools (e.g., Pardot)
• Strong analytical skills with experience using Excel, Google Analytics, or similar tools for data analysis.
• Exceptional organizational and project management skills.
• Excellent written and verbal communication skills.

Competencies

Essential

• Experience in B2B marketing or working in a multinational organization.
• Interest in technology or energy-related industries.

Technical Competencies

• SEO and SEM Skills
• Expertise in search engine optimization (SEO) and search engine marketing (SEM).
• Proficiency in keyword research, on-page/off-page optimization, and backlink strategies.

Analytics and Data Interpretation

• Proficiency in tools like Google Analytics, Adobe Analytics, or Tableau.
• Ability to analyze KPIs, create dashboards, and derive actionable insights.

• CRM and Marketing Automation
• Experience with platforms like Salesforce, Pardot.
• Knowledge of nurturing leads and managing marketing campaigns through automation.

Strategic Competencies

Audience Targeting

• Ability to identify target audiences and develop persona-driven strategies.
• Strong segmentation and targeting skills to deliver personalized marketing messages.

• Data-Driven Decision Making
• Competence in using data to optimize campaigns and improve ROI.

• Omnichannel Marketing Strategy
• Understanding of how to align messaging across multiple digital platforms.

• Trend Identification and Innovation
• Staying updated on emerging digital trends and applying innovative solutions.

Creative Competencies

Design Skills

• Familiarity with tools like Canva, Adobe Creative Suite (Photoshop, Illustrator).
• Understanding of branding and visual storytelling.

Skills

Essential:

Technical skills – SEO and SEM

Content Marketing

Email Marketing

CRM and Marketing Automation

Arabic and French speaking is preferred

Yokogawa is an Equal Opportunity Employer. Yokogawa wants a diverse, equitable and inclusive culture. We will actively recruit, develop, and promote people from a variety of backgrounds who differ in terms of experience, knowledge, thinking styles, perspective, cultural background, and socioeconomic status. We will not discriminate based on race, skin color, age, sex, gender identity and expression, sexual orientation, religion, belief, political opinion, nationality, ethnicity, place of origin, disability, family relations or any other circumstances. Yokogawa values differences and enables everyone to belong, contribute, succeed, and demonstrate their full potential.

Are you being referred to one of our roles? If so, ask your connection at Yokogawa
about our Employee Referral process!